We’ll find you anaccountancy practice to buy.
Most practices never reach the open market. Sales are succession-driven and quiet — a conversation between an owner in their late fifties and someone they trust. Waiting for a listing means waiting for the small share that leaks out. We source them directly instead.
How a campaign runs
- 01Tell us your mandate
- 02We run a dedicated outreach campaign
- 03Warm responses go into your Deal Room
- 04Marcus runs the negotiation
Scope, volume and geography are agreed and written down before anything is sent.
Why accountancy
An underserved supply of good targets.
Recurring
Revenue that stays put
Fees are recurring and clients rarely switch accountants. Acquired income behaves like acquired income, not like a pipeline you have to rebuild.
Age 56
An ageing owner base
The average UK business seller is 56, and a large share of practice owners have no succession plan in place. The pressure to do something is real; the route out often is not obvious to them.
1x – 1.5x
Where the market sits
Smaller practices — roughly £1m to £8m of fee income — have been changing hands at around 1x to 1.5x annual recurring fees. Market context only: it is not a valuation, and it is not a promise of price on any specific practice.
Generic marketplaces surface the practices that decided to sell publicly. That is a fraction of the market, and it is the fraction every other buyer is looking at.
How it works
Four steps, start to signed MOU.
- 01
Tell us your mandate
Target fee income range, geography, client mix, and the structure you would accept — asset purchase, share purchase, merger, or a phased buy-in.
- 02
We run a dedicated outreach campaign
Direct approaches to directors of UK accountancy practices aged 55 and over that match your criteria. Your campaign only, not a shared sending queue.
- 03
Warm responses go into your Deal Room
Interested owners land in your Deal Room under NDA — not in the general listings, and not in front of another buyer.
- 04
Marcus runs the negotiation
The AI Deal Broker works the term ledger with both sides, closing the gaps one term at a time, through to a signed MOU.
What’s included
Ring-fenced to one mandate — yours.
- A dedicated campaign — your mandate has its own sending estate, not a slot in a shared queue
- Defined volume and geography scope, agreed and written down before anything is sent
- Progress visibility throughout: contacts made, responses received, conversations live
- Full Deal Room access for any mandate the campaign produces
Scope and pricing
Every mandate is scoped and quoted individually.
There is no flat price, because there is no flat campaign. Volume, geography and how hard the targets are to reach all move the work. Tell us the mandate and we will come back with a scope and a number.
The campaign fee covers sourcing only. Our standard success fee — paid by the seller on completion — is unchanged and unaffected by this campaign.
Questions
Before you ask us.
How is this different from Premium buyer membership?
Premium (£299 a month) gives you full matching across everything on the platform, plus a two-day early-access window on new listings. It is a better seat at the same table. A bespoke campaign is a different thing entirely: we go out and approach practice owners who are not on the platform and never intended to be, on your mandate alone. It is dedicated outreach, not a queue position — and it sits alongside Premium rather than replacing it.
How long does a campaign take to surface a match?
First responses usually arrive within the opening weeks of outreach; a conversation that turns into a real deal typically takes longer, because succession decisions are slow by nature. We agree the volume and geography scope up front and you can see progress — contacts made, responses, live conversations — the whole way through, so you are never guessing.
What happens once you find a match?
A warm response goes straight into your Deal Room, not into the general listings. From there it runs the same way as any deal on the platform: NDA, tiered document access, term ledger, and Marcus — the AI Deal Broker — working both sides towards a signed MOU.
Is my mandate confidential from other buyers?
Yes. A bespoke campaign is ring-fenced to you. Your mandate is not shown to other buyers, and the responses it generates are not recycled into general listings or shared with anyone else on the platform.
Does the campaign change the success fee?
No. The campaign fee covers the sourcing work. Our standard success fee is paid by the seller on completion, exactly as on any other deal — the campaign does not change the fee structure. If a buyer wants to offer to share or absorb part of it, that is a term to negotiate in the Deal Room, never a platform default.