Sell your business without losing sight of it.
List free, in a form nobody can identify you from. Talk only to buyers who have proved they can pay. Then watch every term of the deal move, in the open, until it is signed.
The problem, honestly stated
You are paying someone to be the only one who can see the whole picture.
£5,000–£15,000 before anything happens
A retainer paid up front, whether or not your business ever sells.
3–5% on top, at completion
On a £3m sale that is £90,000 to £150,000, on top of the retainer.
Four out of five never sell
Roughly 80% of listed businesses do not find a buyer at all.
Nine to eighteen months of silence
You find out where you stand when someone finally sends a document.
What is different here
Listings are the front door, not the product.
Anonymised by default
Sector, region, turnover band and an indicative range. Your identity appears only after an NDA is signed.
Funding verified first
Buyers prove they can pay before they can approach anything. That removes the tyre-kickers.
Free instant valuation
An indicative range from a deterministic engine, not a broker's opening anchor.
No retainer, ever
Free to list. 2% on a completed sale, half on signing and half on funds transferred.
The Deal Room
Every term, in the open, as it moves.
Consideration, structure, timing, warranties, employees, property, earn-out, exclusivity, completion conditions. Each one carries a traffic light: red open, amber countered, green agreed by both of you on the same figure.
The Memorandum of Understanding assembles itself alongside as terms go green. What is not yet agreed shows as a visible gap, so nothing goes quietly missing.
You also get a private caucus the buyer can never see. That separation is enforced at the database, not by a policy promise.
Term ledger
6/9 agreed
- Consideration£4,250,000Agreed
- Structure70 / 30Agreed
- Completion timing31 MarAgreed
- Warranties18 monthsAgreed
- EmployeesTUPE, allAgreed
- PropertyLease novatedAgreed
- Earn-out£500,000Countered
- Exclusivity8 weeksCountered
- Completion conditions—Open
Memorandum of understanding
Heads of terms — subject to contract
- 01Total consideration of £4,250,000.
- 0270% payable at completion, 30% deferred over 24 months.
- 03Completion on or before 31 March.
- 04Warranty period of 18 months from completion.
- 05All employees transfer under TUPE on existing terms.
- 06Trading lease novated to the buyer at completion.
- 07Earn-out — not yet agreed
- 08Exclusivity — not yet agreed
- 09Completion conditions — not yet agreed
Illustrative example. Both parties should take independent legal advice before signing anything binding.
Marcus · the AI Deal Broker
Someone keeping the deal moving, on your side of the wall.
Marcus interviews you before the deal begins: why you are selling, your timeline, your red lines, what matters to you beyond price. He carries that into every room, which is why he can tell a buyer that price is not your blocker — continuity for your team is.
Inside the deal he keeps the agenda moving, turns a position into a written proposal, rewrites hostile phrasing before it lands, proposes the bridge where a gap is bridgeable, and chases the side that has gone quiet.
He speaks with you privately in your caucus, by voice or text. What you say to him there stays there.
He is neutral between buyer and seller and openly aligned with the deal completing — we say that rather than claim an impartiality no platform paid on completion could honestly claim.
And he never invents a number. Every figure comes from the valuation engine or from a position one of you put on the table. That is enforced in code.
Fees
We are paid when you get paid.
Free
To list. No retainer, nothing up front.
2%
On a completed sale. That is the whole fee.
Half / half
Half on signing, half when the funds transfer.
Who this is for
Established UK businesses. Any size, no ceiling.
If your business has at least two years of accountant-prepared accounts and a transferable customer base, you are in our market. We are sector-agnostic but particularly active in:
- Financial services (IFA, wealth)
- Accountancy practices
- B2B services
- Software & SaaS
- Healthcare & care
- Manufacturing
- Distribution & logistics
- Specialist construction
- E-commerce & D2C
- Education & training
FAQs
Questions owners always ask.
Will my staff or competitors find out?
Not from us. Everything publicly visible is anonymised: sector, region, turnover band and an indicative range. Your identity stays hidden until an NDA is signed and you have approved the buyer.
What does it cost?
Nothing to list and nothing up front. There is no retainer. The fee is 2% of the sale, and it falls due in two halves: half when the deal is signed, half when the funds actually transfer. If the deal does not complete, we have not earned anything.
Is there a minimum or maximum deal size?
No. There is no ceiling and no floor. Any established UK business with accounts and a transferable customer base is in our market.
How long does it take?
Most sales run to months, not weeks. The difference here is that you can see where the deal stands every day rather than waiting for a document to arrive. Regulated sectors take longer because of permissions and change-of-control approvals.
What if my business doesn't sell?
You owe nothing. Some deals fail; every owner who has been through this already knows that. We only earn on completion, so the outcome we want is the same as yours.
Who decides what a buyer can see?
The deal state does, and you do. Documents sit in four tiers that unlock as the deal progresses. Every view is watermarked with the viewer's name and logged, and you can revoke access instantly.
What is Marcus?
Marcus is our AI Deal Broker. He interviews both sides, keeps the term agenda moving and translates positions into written proposals. He is neutral between buyer and seller and openly aligned with the deal completing. He never originates a figure — every number comes from the valuation engine or from a position one of you put on the table. He is not a person and we do not pretend otherwise.
Start with a number. Nothing to pay.
A free, confidential, indicative range — then list when you are ready, not before.
Or call us free on +44 800 820 3065